heyzachwilliams
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beats by dre | art direction

Zach was having a gin & tonic at a bar in Venice and bumped into some interesting people - turns out they were the newly minted marketing team at Beats By Dre and needed some help building their creative team.

Zach worked at Beats By Dre and helped build the lifestyle / sports marketing brand from a small start up to a company multi billion dollar company acquired by Apple, Inc. While at Beats, Zach really got to take risks, spend money and work with high profile talent. Zach and Dre are now best friends.

The "Own Your Color" campaign fully directed by Zach promoted a new product color way of the Beats Solo Headphone. Working with photographer @thecobrasnake the team got some really sweet content and built a rad international campaign that ran on TV, digital and print.

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