Creative Career Highlights
from 2011 - present day
TOMS Shoes • Santa Monica, CA | 2011 - 2012
Zach started his career as a designer at the then startup, TOMS Shoes. He was tasked with working alongside the CEO and entrepreneur, Blake Mycoski, to get people excited on the concept of conscious consumerism. It was Zach’s first exposure to the challenge large scale branding that would make an impression on people from all walks of life (no pun intended).
His major success from his first year in the design world include pushing the TOMS branding even further, developing a hand-full of 360 digital campaigns for the launch of new shoe styles and executing the retail design concepts for TOMS pop-up stores in LA - most notably at Space 15 Twenty on Hollywood & Cahuenga.
From his start at TOMS, the connections and trusty eye for branding developed there are still around today. As it turns out, life is long and good vibes go a long way in this industry.
Manduka Yoga • Los Angeles, CA | 2012 - 2013
Freelance Branding & Packaging Designer
Good design can make or break a brand. Creating a distinct and unique style that can work across digital, social, packaging and print are so important for products to stand out and catch attention in a saturated market. Zach worked to develop the brand visual identity for yoga brand, Manduka. Manifesting itself in the packaging of the mats, blocks, straps - you can find his work in almost any yoga studio you walk into.
Beats By Dre • Los Angeles, CA | 2013 - 2015
Lead Brand Designer
Perhaps the most notable, relevant and high profile role Zach has taken was lead brand designer & art director at the then startup, Beats By Dre. Zach was hired on as the first wave of talent on the exploding team of marketing whizzes tasked with turning a headphone company into a global brand phenomenon.
Zach presented to, took direction from and worked directly alongside Andre Young (known better as Dr Dre.) and Jimmy Iovine to make the heaviest splash seen in the brand world since Nike Just Do It. Working at breakneck speed to keep up with modern media culture, Zach designed and concepted all of the retail marketing, massive OOH media placements, celebrity collaboration content pieces and a myriad of print / packaging challenges for the brand.
Working with the Creative Director, Zach helped build out and manage the design team. After two years, they turned around and saw a $3 billion dollar company that had been built purely on the marketing and design crafted during that time. Zach’s experience and exposure during that time has proven invaluable.
World Surf League • Santa Monica, CA | 2016 - 2017
Lead Designer & Art Director
Zach was asked to join the brand new design & marketing team of the then ASP (now the WSL) and give the brand a system for design that could draw in new fans to the sport of surfing while not alienating core audience of surf culture. Not an easy task. Zach worked alongside the CEO, Paul Speaker from the NFL, to do just that.
He helped build and manage the small creative team responsible for making everything for the brand. Using the amazing video and photographic content captured by his world class content team, Zach was able to create highly engaging ads and environmental design to make the sport of surfing feel part of mainstream sports culture.
Rosewood Creative Agency • Los Angeles, CA | 2017
Associate Art Director & Manager
Creative talent is so hard to find, and even harder to manage. Zach made use of his director and management experience in his role at social agency ROSEWOOD based out of Venice. Working on clients like Apple, AEG and Katy Perry he wrangled creative briefs into a smooth creative process for his team to work within.
He was responsible for a team of motion graphics artists, designers and production managers. Modern media culture requires a keen eye for what is relevant in design as well as a finger on the pulse of the talent who can create something new.
Zach helped his team develop person goals, creative milestones and relished his time leading a very talented, young team of artists.
Aloha Creative Agency • Santa Monica, CA | 2017 - Present
Design Director & Founder
After taking a year off to travel, surf, recharge and be inspired by art in Southeast Asia, Australia and Fiji - Zach returned to LA to start his own small, project based design studio. Aloha Creative Agency focuses on branding, original social content, photography and creative strategy.
Zach hired and managed freelance talent on a project by project basis while communicating closely with his clients. Using his management, organizational and problem solving experience Aloha Creative Agency has done original social content campaigns for brands like Kona Brew Co., Pause Float Studio, Antigua Cerveza and a hand-full of local Venice establishments including James’ Beach & Canal Club.
The ability to quickly turn around concepts, animation and design has given Zach an uncanny ability to create things that are relevant to modern culture, stay true to the brand’s vibe and elevate the perceptions of the clients he’s worked with.
Mistress Agency • Santa Monica, CA | 2017 - Present
Art Director & Senior Designer
Zach currently works on one of the key accounts at award-winning advertising agency Mistress in Santa Monica. The past year and a half he has focused on branding and elevating the image of QDOBA ,a humble Mexican food chain, to a place of cultural relevancy and high quality design.
He manages and oversees a small team He communicates and presents directly to the client (QDOBA) and leads the entire design team responsible for creating assets for the account.
Every quarter Zach leads and directs a $100k+ photoshoot to capture content for each quarterly campaign and oversees the design, pre-production, shoot schedule, capture and delivery of all video and photography assets. And he still loves nachos.