senior designer & brand builder
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Burger King | Freelance Art Direction

Zach loves burgers, so it was a perfect fit when The Pitch Agency hired him as an art director to come up with a clever way to promote the new BK menu. The brief: Get people stoked on burgers.

The “Follow Your Senses” campaign is written & designed to show the visceral nature of what makes your mouths, eyes, ears and nose happy. 

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BK SENSES_OOH_ROAD 1.jpg
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BK_WildPosting_Burger.jpg
BK_WildPosting_Wrap.jpg
BK_WildPosting_Shake.jpg
BK_WildPosting_Salad.jpg
BK_BusShelter_BackWrap_Mockup_v2.jpg
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BK_OnePageAd_Salad_mockup_v2.jpg